Athlete Studio Campaign
Year
2020-25
Client
Professional Athletes
team
Athlete Studio
Position
Senior Product Designer
Responsibilities
Sizzle Reel
3D
Motion Graphic
Social Media
Branding
Web Design
about the project
Athlete Studio is an information technology company and content automation platform that builds enterprise-grade marketing infrastructure for professional athletes.
As a Product Designer, I worked on building brand systems and digital experiences to support athlete brands, NFT launches, and cross-functional growth initiatives. My work included creating brand identities and style guides, designing personal websites for professional athletes like Angel Reese, Chase Claypool, Justin Jefferson, and Demarcus Lawrence, and producing motion graphics and 3D assets to bring their brands to life.
I also created the Athlete Studio Sizzle Reel, collaborating with 3D artists and the design team. The reel brings together a showcase of Athlete Studio’s key projects, serving as a highlight reel for promotion and recap.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 174 174" xmlns="http://www.w3.org/2000/svg"><path d="M 82 0 C 127.287 0 164 36.713 164 82 C 164 127.287 127.287 164 82 164 C 36.713 164 0 127.287 0 82 C 0 36.713 36.713 0 82 0 Z" fill="transparent" height="164px" id="hyUC4rLL4" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="8" stroke="rgba(255, 255, 255, 0.5)" transform="translate(5 5)" width="164px"/><path d="M 47 11.75 L 87.703 82.25 L 6.297 82.25 Z" fill="rgba(255, 255, 255, 0.5)" height="94px" id="NWAlvDEHD" transform="translate(50 40) rotate(90 47 47)" width="94px"/></svg>)
Brand Development
Brand development included logo design, style guides, logo animation, hero imagery, motion design, and website development.
Below is a selected case study for Chase Claypool, including the evolution of his personal website following Athlete Studio’s partnership with Dapper Labs.
Additional logo animations are displayed in order from left to right, top to bottom: New England Cartel, Micah Parsons, Cam Bynum, and Austin Bullock.
Brand Promotion
Brand promotion focused on creating scalable 2D and 3D assets across multiple touchpoints, including athlete websites, hero visuals, limited-edition merchandise campaigns, social media content, and in stadium jumbotron.
Featured below is selected work for Angel Reese, including a website experience reflecting her personal brand, social media campaign assets, in stadium jumbotron visuals in collaboration with Chicago Sky, and a partial official promotional collaboration with Reese’s.
the Power of Collaboration
Angel Reese's partnership with Reese's celebrates her rising stardom, merging her unapologetic personality with the iconic candy brand in a collaboration that resonated with fans nationwide.
Additional hero image animations and limited-edition merchandise campaign videos feature athletes including Jermaine Johnson, Brandon Carney, Aljamain Sterling, Aaron Wiggins, Casey Willax, Nick Chubb, Foye Oluokun, Kyle Juszczyk, Micah Parsons, Travis Etienne Jr, Brandon Aiyuk, TE-University, Blaise Vespe, and Justin Jefferson.
