EATINGFAN
Athlete Studio is an AI-powered content automation platform building enterprise-grade marketing infrastructure for professional athletes, partnering with athletes, sports organizations, and entertainment brands across digital commerce, content, and fan engagement.
The project included athlete website redesigns, NFT campaign visuals, social content systems, promotional assets, and scalable visual frameworks supporting both internal workflows and public-facing launches.
Product + Brand Designer leading visual systems, campaign design, and art direction across athlete brand experiences.
A.
Brand & Digital Experience System
Product + Brand
B.
Campaign & Social System
Marketing System
C.
3D & Content System
Scalable Content System
A. Brand Development
Building scalable athlete brand systems across web, motion, and digital experiences.
Designed scalable brand systems and digital experiences for professional athletes, translating individual identities into cohesive visual ecosystems across web, motion, and marketing touchpoints.
Keywords
Branding
Web Design
Motion
Identity
Systems
Selected Case Study: Chase Claypool
Selected case study for Chase Claypool, including the evolution of his personal website following Athlete Studio’s partnership with Dapper Labs.
B. Athlete Campaign Experiences
Creating immersive multi-channel campaigns connecting athletes, products, and audiences.
Created immersive campaign experiences that connected athlete brands with audiences across web, social, merchandise, and live-event touchpoints. Focused on maintaining cohesive storytelling and scalable visual consistency across platforms.
Keywords
Campaigns
Social
Jumbotron
Merchandise
Storytelling
Selected Case Study: Angel Reese
Featured below is selected work for Angel Reese, including a website experience reflecting her personal brand, social media campaign assets, in stadium jumbotron visuals in collaboration with Chicago Sky, and a partial official promotional collaboration with Reese’s.
C. Content & Motion Systems
Designing scalable 2D, 3D, and motion systems for cross-platform content production.
Led art direction and system design for scalable campaign content across digital, physical, and social channels. Established reusable 2D and 3D templates, visual standards, and workflow documentation to ensure consistency, efficiency, and alignment across cross-functional teams.
Keywords
Systems
2D
3D
Motion
Templates
Selected Logo Animations
Logo animations are displayed in order from left to right, top to bottom: YLTHI Podcast, Jermaine Johnson, New England Cartel, Micah Parsons, Cam Bynum, Austin Bullock.
Selected Hero Image & Animations
Hero image animations feature athletes including Jermaine Johnson, Brandon Carney, Aljamain Sterling, Aaron Wiggins, Casey Willax, Nick Chubb, Foye Oluokun, Kyle Juszczyk, Micah Parsons, Travis Etienne Jr, Brandon Aiyuk, TE-University, Blaise Vespe, and Justin Jefferson.
Selected Limited-edition Merchandise Campaign Videos
Limited-edition merchandise campaign videos feature athletes including Jermaine Johnson, Brandon Carney, Aljamain Sterling, Aaron Wiggins, Casey Willax, Nick Chubb, Foye Oluokun, Kyle Juszczyk, Micah Parsons, Travis Etienne Jr, Brandon Aiyuk, TE-University, Blaise Vespe, and Justin Jefferson.
Featured Collaboration — Angel Reese × Reese’s
Extending athlete storytelling through collaborative brand and campaign experiences.
Designed campaign visuals and promotional assets supporting the collaboration between Angel Reese and Reese's, extending the athlete’s personal brand across digital, social, and in-arena experiences.
Keywords
Collaboration
Campaign
Social
Branding
Promotion
