Athlete Studio worked with professional athletes to create digital platforms, products, and branded experiences. Each athlete brought a distinct identity that needed to translate across an expanding ecosystem of digital and physical touchpoints.
This body of work explores how athlete brands can scale across websites, campaigns, social content, digital products, 3D, and motion.
Rather than treating each deliverable as an isolated piece of creative, I developed and extended visual systems that could adapt across different athletes, formats, and campaigns.
I worked as a Visual and Product Designer, contributing to athlete websites, brand systems, campaign design, 3D direction, motion, and reusable visual templates in collaboration with design, engineering, product, 3D, and marketing teams.
The Challenge
How do you make an athlete brand work everywhere?
An athlete's brand needs to work across very different formats:
Website · Digital Product · Social · 3D · Motion · Campaign
Each medium has different requirements, but the experience still needs to feel like part of the same brand.
The challenge was to create systems that could be flexible enough to scale while distinct enough to preserve each athlete's identity.
Building the Brand System
Building scalable athlete brand systems across web, motion, and digital experiences
Designed scalable brand systems and digital experiences for professional athletes, translating individual identities into cohesive visual ecosystems across web, motion, and marketing touchpoints.
I started with the elements that made each athlete recognizable:
Typography · Color · Logo · Graphic Motifs · Photography
These became the foundation for digital experiences and reusable components.
The goal was not to create a new identity for every platform, but to extend the existing brand into new environments.
Selected Case: Chase Claypool
Athlete Websites
Designing Scalable Athlete Web Experiences
I designed and evolved athlete websites that balanced individual identity with a repeatable product structure.
The system supported:
Content Hierarchy · Product Presentation · Visual Modules · Typography · Responsive Layouts · Athlete-Specific Branding
This allowed different athletes to have distinct digital experiences without rebuilding the entire product from scratch. I designed websites templates for athletes including Angel Reese, Justin Jefferson, and Chase Claypool.
Selected Case: Chase Claypool
Evolving athlete websites to support new products while maintaining brand consistency.
While collaborating with Dapper Labs, I redesigned the athlete websites to support a new NFT-powered product experience while preserving the original brand identity.
Athlete Page Template Design (AJ Dillon / Kenneth Walker III):
UI Components:
Campaign & Social Systems
Extending the visual language beyond the website
The same brand systems were adapted into campaign and social content.
I developed reusable approaches for:
Social Graphics · Campaign Assets · Promotional Content · Jumbotron Visuals
These systems allowed individual campaigns to feel unique while remaining connected to the athlete's broader visual identity.
Selected Case: Angel Reese
The following showcases a selection of creative work centered on Angel Reese, including social media promotional materials and in stadium jumbotron visuals in collaboration with Chicago Sky.
3D & Motion
Bringing digital products to life
I extended athlete brand systems into 3D and motion through:
Digital Collectibles · Product Renders · Hero Animations · Logo Animations · Promotional Videos · Motion Graphics
Working with 3D artists and cross-functional teams, I helped establish visual direction and translate static brand elements into dynamic experiences.
Selected Logo Animations
Logo animations are displayed in order from left to right, top to bottom: YLTHI Podcast, Jermaine Johnson, New England Cartel, Micah Parsons, Cam Bynum, Austin Bullock.
Selected Hero Image & Animations
Hero image animations feature athletes including Jermaine Johnson, Brandon Carney, Aljamain Sterling, Aaron Wiggins, Casey Willax, Nick Chubb, Foye Oluokun, Kyle Juszczyk, Micah Parsons, Travis Etienne Jr, Brandon Aiyuk, TE-University, Blaise Vespe, and Justin Jefferson.
Selected Limited-edition Merchandise Campaign Videos
Limited-edition merchandise campaign videos feature athletes including Jermaine Johnson, Brandon Carney, Aljamain Sterling, Aaron Wiggins, Casey Willax, Nick Chubb, Foye Oluokun, Kyle Juszczyk, Micah Parsons, Travis Etienne Jr, Brandon Aiyuk, TE-University, Blaise Vespe, and Justin Jefferson.
Impact
01 //
The work extended athlete identities into a growing ecosystem of digital products and marketing experiences.
02 //
It helped establish a flexible visual foundation across:
03 //
It allowed individual athlete identities to remain distinct while giving the broader Athlete Studio team a more scalable approach to creating digital and marketing experiences.
