Athlete Studio works with professional athletes to build digital platforms, brand experiences, and campaigns. For this collaboration, the team partnered with Angel Reese and Reese’s on a limited-time campaign that brought Reese’s visual language into Angel’s digital brand ecosystem.
During the campaign, Angel Reese’s existing digital brand was temporarily transformed using Reese’s visual language. The experience extended across Angel’s personal website, campaign video, social media, and merchandise.
I focused on the digital execution of the campaign, including rebranding Angel’s personal website, producing the website hero video, creating social media promotional videos, and producing a promotional video for Reese’s official Instagram.
The Challenge
Turning Angel’s personal brand into a Reese’s experience
Angel already had an established personal brand and website.
For the campaign, we needed to temporarily transform her digital presence so it felt like part of the Reese’s campaign, not simply add Reese’s graphics to an existing site.
The campaign direction needed to work across:
Angel’s Website → Campaign Content → Social → Merchandise
Website Rebrand & Hero Video
Transforming Angel’s digital home for the campaign
I rebranded Angel’s personal website for the duration of the Reese’s campaign, translating the campaign’s visual direction into the existing digital experience.
The update included a Reese’s-inspired color treatment, campaign-specific graphics, updated logo treatment, and new visual elements.
The design team developed a new Angel icon incorporating Reese’s chocolate elements, along with a campaign logo combining Angel’s identity with Reese’s visual language.
I then created a new hero video to bring the campaign to life at the top of the website, making the temporary rebrand immediately visible to visitors.
Merchandise Social Content
Turning campaign products into social content
The campaign included a collection of merchandise sold through Angel’s personal website, including T-shirts, hats, jerseys, and other apparel.
I created short-form social videos to promote these products and drive attention back to Angel’s website. The content translated the campaign’s visual language into motion while keeping the merchandise as the focus.
Campaign → Social Content → Website → Merchandise
Promo Video Jumbotron Graphic
Reese’s Instagram
Extending the campaign to the partner’s audience
I also created a promotional video for Reese’s official Instagram, adapting the campaign visuals and motion language for Reese’s social channel.
This allowed the campaign to extend beyond Angel’s own digital ecosystem and reach Reese’s existing audience through a native social format.
Impact
01 //
The campaign temporarily transformed Angel Reese’s digital presence into a cohesive Reese’s-themed experience across web, video, social, and merchandise.
02 //
My work helped translate the campaign’s visual direction into digital experiences and motion content across both Angel’s and Reese’s channels.
.png)